Two climbers helping one another to the summit of a pillar Building trust through digital transformation (2024)

A decade ago, chief executive officers (CEOs) in the MENA region viewed cybersecurity narrowly as a question of firewalls and an issue for the IT department to handle. That has changed, driven in part by regulatory tightening, increasing consumer awareness about data governance, and the growing cost of cyberattacks.

MENA companies have stepped up their efforts on critical issues like data protection and data privacy. Regulations have reshaped corporate structures, with cyber units reporting directly to the CEO rather than IT. This is stimulating the uptake of industry-leading practices and restructuring corporate organizational dynamics to help reframe the future.

The financial sector was the first mover in investing in cyber defense, largely as a response to global regulatory pressure given hackers’ focus on financial malfeasance. To reframe the future of cybersecurity, look at the region’s growing number of smart city and smart district initiatives, which show how cybersecurity is a consideration across every aspect of design and development. Smart cities leverage the convergence of operational technology and information technology — also known as OT/IT — which will be relevant to many sectors in the digitally-connected future.

A vast majority of CEOs in the MENA region now fully acknowledge that cybersecurity is a board-level issue, with breaches having large and potentially existential impacts on brand reputation. In an era where no company has a guaranteed future — largely due to how technology threatens business models and blurs the boundaries between sectors — security supports a business’s resilience. But they need a more comprehensive approach that marries digital transformation, cybersecurity and trust.

Digital transformation: A trust-builder

While many companies want to leverage advanced capabilities like artificial intelligence (AI), automation, the Internet of Things (IoT) and 5G, there is an understandable worry about how these create new cyber risks and widen the “attack surface” for hackers. However, well-deployed digital technology can strengthen rather than compromise the protection and governance of data, digital assets and customers’ privacy through a secure-by-design approach.

Carefully designed and responsible automation leveraging AI, for example, can be better at spotting fraud and are less prone to human error in data entry and handling. Blockchain can improve supply chain integrity. Digital transformation, leveraging a “secure-by-design” approach, enhances companies’ ability to ensure and increase confidentiality and security, building trust among consumers rather than breaching it.

The pandemic forced all MENA organizations to begin or accelerate digital transformation plans. They should prioritize cybersecurity assessments and architecture redesign to ensure digital transformation can be trusted. Just like car safety gives drivers confidence on the road, cybersecurity-by-design will give MENA organizations the appetite to use advanced technology to drive innovation in a digital age.

Develop domestic talent to overcome the cyber capacity crunch and look to partners to help

There is a global shortage of cybersecurity professionals as the scale of the problem outstrips the supply of skills. MENA organizations face a major challenge competing for this limited global talent pool, and while skilled immigration remains a useful tool, they also need to invest in building the domestic talent pool.

This can be done partly by transforming the skills of the current workforce but also requires collaboration with universities, and even high schools to build the pipeline of cyber talent. MENA organizations can also look to managed security service providers, or Cyber Security as a Service. Rather than every company constructing a team and the requisite technologies to provide 24/7 cybersecurity, many are now looking to international and local MSPs, which is somewhat easing the resource pressure.

Move from data to intelligence

Trust is not just about cyber defense but also the responsible use of technology. AI systems have well-documented challenges related to bias. Automation without a “human in the loop” can create a vacuum, leading to non-transparent decisions, which can frustrate customers or lead to unfair outcomes. MENA organizations should participate in the global conversation about the gap between what data and technology can do and what people are willing to let it do. In essence, this requires a shift from seeing data as a resource to be mined for value, toward taking a trusted intelligence approach that embeds data into a framework based on human governance, in which data-powered intelligence aligns with the organization’s values as well as ethical, social, regulatory, legal and business standards.

Two climbers helping one another to the summit of a pillar  Building trust through digital transformation (2024)

FAQs

What are the two pillars of digital transformation? ›

expanding two existing conceptual models [2,5], we argue that the four pillars of DX are customer experience transformation, business process transformation, business model transformation, and organizational transformation (Fig. 1).

What are the 5 pillars of digital transformation? ›

5 Pillars of Successful Digital Transformation
  • People.
  • Technology.
  • Culture of Change.
  • Sense of Community.
  • Continuity (understanding DT is a journey)

What are the three 3 main components of digital transformation? ›

Digital Transformation remains a top priority for companies. To succeed, organizations must focus on three key elements: People, Processes, and Technology.

What are the 4 P's of digital transformation? ›

A construct for grouping these activities is the New 4 Ps of Digital: Process, People, Platforms and Performance.

What are the 2 pillars of digital citizenship? ›

Respect: the elements of etiquette, access, and law are used to respect other digital users. Educate: the elements of literacy, communication, and commerce are used to learn about the appropriate use of the digital world.

What are the 4 pillars of digital trust? ›

Digital trust is built on four pillars: security, privacy, reliability, and transparency. Security refers to the technical measures to protect user data and prevent unauthorized access.

What are the 3 R's of digital transformation? ›

3Rs Digital Transformation Framework: Reimagine, Roadmap, Results.

What are the 3 P's of digital transformation? ›

Digital transformation consists of three key elements: People, Process, and Platform/Technology.

What are the two dimensions of digital transformation? ›

The dimensions of digital transformation include strategy, process, governance, and funding. The dimensions of digital transformation are technology, processes, structure, competencies, and culture.

What are transformation pillars? ›

To successfully implement your digital transformation strategy, a holistic approach to the three pillars: people, process, and technology are essential.

What are the core elements of digital transformation? ›

Exploring the 6 Core Elements
  • Leadership and Vision. Visionary Leadership: A clear vision from leadership defining the path and objectives of digital transformation initiatives.
  • Customer-Centricity. ...
  • Culture and Change Management. ...
  • Technology Integration. ...
  • Data-Driven Insights. ...
  • Agile Processes.
Dec 6, 2023

What are the two pillars of design? ›

In the dynamic product design processes, two concepts often emerge as crucial components of the design: iterations and versions.

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